Inside The Guide

Through Agile marketing, you can break the cycle of launching redesigned websites that inevitably deteriorate within a few years. Instead, with Agile marketing, you take an iterative approach to website improvements so you can deliver a return on investment.

You’ll learn:

• How Agile marketing workflows differ from conventional website management
• The four core advantages of adopting Agile marketing
• Your credit union's five necessities to adopt Agile marketing
• How Agile marketing builds organizational buy-in for your digital initiatives

COLAB’s Iterative Approach to Website Redesign

For over 15 years, COLAB has helped its partners take bold steps along the digital path. COLAB leverages extensive web design, development, and business expertise to accomplish credit union marketing goals. They have helped credit unions dramatically improve their organization’s website functionality, flexibility, ROI, and digital member experience.

COLAB builds websites that stay valuable and solve problems by taking all parts of the business into consideration. They do this by using an iterative approach, called WebOps, to help credit unions create websites that drive sustainable value for their whole organization, empowering them to accomplish big things.